Heyeah
Cream cotton, heavy gold, dreadlocks in the sun. A hip-hop cut of urban wear for the ones who wear their confidence out loud.
Enter LookbookLoud on purposeGrown and goldCream over concreteA label. A movement.Turn it upLoud on purposeGrown and goldCream over concreteA label. A movement.Turn it upLoud on purposeGrown and goldCream over concreteA label. A movement.Turn it upLoud on purposeGrown and goldCream over concreteA label. A movement.Turn it up
Grown-up hip-hop, cut in cream and gold. Streetwear for the ones who read, travel, and still turn the bass all the way up.
Fabrication
Heavyweight cottons, sun-washed cream, oversized cuts that sit right on the shoulder. Gold hardware, clean stitching, made to outlive the season.
Philosophy
We come from the block and the book. Dreadlocks, tattoos and gold chains, worn with the confidence of people who know exactly who they are.
Available now
The Cream Hoodie
Boxy fit, dropped shoulder, 480gsm heavyweight cotton in sun-washed cream. Gold-tone zip, embroidered logo. Numbered edition of 120.